Social Media Marketing
Social Media Marketing (SMM) is the growth of brand awareness, audience and sales on all social media platforms.
Increasingly social media platforms such as Facebook, Instagram and LinkedIn are used by businesses to raise awareness of their company, their products and services and build a community. They offer a huge potential to grow your business and your sales either directly (as online shopping outlets) or by driving potential customers to your website. SMM forms part of a comprehensive search engine optimisation (SEO) strategy and benefits all types of businesses.
There are many social media platforms that are used by different user profiles with different purposes. Unless you have a very large marketing team it is very difficult to compete successfully on all platforms, and some platforms will be completely irrelevant for your type of business audience. Complete IT Solutions will work with you to identify which social media platforms would be the most beneficial to focus on – this depends on the age and interests of your potential customers. For example an Instagram audience is very different from a LinkedIn audience and you would not market the same products in the same way on each platform.
It takes time and a lot of effort to grow your social media audiences organically – we can help you do this by creating or helping you create a regular schedule of original, engaging content to post. We can act on your behalf interacting with other platform users as interaction is one of the main ways to grow followers.
Social media advertising can be a fantastic and affordable method to speed up both your sales brand awareness and increase your followers. Advertising is in the form of Pay Per Click (PPC) or a budget that relates to the reach of the advert (how many people your advert is shown to). Adverts have to be visually attractive and also contain all the relevant information for people to contact you, visit your website or purchase your product. You are competing against other companies in your industry so you need to ensure that the adverts you run are better than the competition. Complete IT Solutions can design and manage a suite of adverts across different platforms to help you achieve your marketing goals.
Social media advertising is also especially effective as you can target your adverts to reach a specific audience in terms of locations, demographics, interests and behaviours – this ensures that you aren’t wasting your budget on the wrong audience, and can focus it on people already looking for what you are offering.
Don’t wait for your audience to find you – put yourself in front of the right people with paid for advertising.
The most popular are Facebook and Instagram advertising. There are many different formats with rules for each format that can be complex to navigate. We can create the adverts for you, in the formats that we think will be most effective. We then monitor how well the adverts are performing and are able to tweak them over time to make them even more effective.
We recommend that you commit to a 3 month advertising campaign – the budget is entirely controllable by you and will be capped at your limits. The first month is used to raise awareness and for your audience to become familiar with what you are offering and begin to trust your adverts. The 2nd month is where the sales or website traffic picks up further as people recognise your adverts and click more on them. The 3rd month is good to capitalise on these results and to tweak the adverts to maximise the reach and sales.
Are you considering advertising on Facebook, Instagram or other social media platforms? Then get in touch with Complete IT Solutions. We will help you craft an advertising strategy to give you a great edge over your competitors. We can continuously support you in achieving your marketing goals as they progress or alter.
If you have not yet created a business social media profile or have started it but it could do with a refresh then we can create profiles that showcase your business and appeal to your target audiences. We can provide the cover photos, profile photos, create product pages, menu pages, and provide keyword rich, well-crafted About sections that will enhance your profile and aid search engine optimisation.
Do you have a list or database of customer details? We can use it to find those same customers and those with similar profiles to reach out to on social media and ensure your posts and adverts are shown to the right people. We can use this information to find more people on Instagram and Facebook that have the same profiles as your best customers. We can focus our adverts on the type of people who spend the most time on your website or take your current client base to identify other people that have the same interests and demographics and grow your audience.
Complete IT Solutions provide reporting on advertising results so you will be able to keep track of audience numbers, engagement and reach, web conversions or sales.