Google Maps Marketing
Google Maps marketing is also known as Google Local Business, to increase your chances of ranking higher on a Google Maps
It’s similar to normal SEO, but specifically focussing on the geographical area(s) you wish to serve. For example, if your business is a pet shop in a town in Hertfordshire, we would spend time building up your website and listings to emphasise that you are based in that town, in Hertfordshire and that you are a pet shop – we would reference different nearby towns and all types of pet shop services that someone may search for. The helps Google realise that your specific shop is relevant and could be exactly what the searcher is looking for.
As more and more Google searches are being completed on mobile devices it’s imperative that your business is registered with Google and your business profile is completed and kept fresh and updated with your latest news, services and photos. It’s also vital that your current website is mobile responsive and that it looks great and loads fast on any device. Google are downgrading the search results of websites that are not mobile friendly. If you think your website is in need of a revamp to help you reach the latest in mobile friendly layouts then just get in touch.
Successful local SEO (search engine optimisation) can make it really easy for your local customers to find you online. Whether you have one business address or several outlets throughout the country we can help you be found throughout Google’s results. This aim is boost your rankings so that your potential customers spot you and pick your listing out from amongst your competitors. If you can increase your online visibility (and the Google Local pack appears at the top of over 90% of searches) then you increase your sales. At least half of people who use local search queries will visit or call the store that same day. Don’t miss out!
For businesses in Hertfordshire, Bedfordshire, Buckinghamshire and London, Complete IT Solutions make the perfect local SEO partner.
Complete IT Solutions will set up your Google My Business listings, or if you have already set up your listing we can optimise it to ensure that any necessary alterations are made to help you appear in the local listings and Google Knowledge Panel.
A website review checking rankings, local content and local SEO factors informs where to direct our efforts on your website – we can then add new content or new meta data to your pages to ensure that they rank highly in your geographical target areas. We can write new articles for your website, or suggest to you what they need to include for you to write.
Our Local SEO services don’t just cover Google requirements, but also for Bing and Apple maps. If you are not appearing, have duplicate entries, or are at the wrong address we can take control to sort out your listings. We will perform a citation audit identifying all the places where reference to your business exists and then ensure they are listed correctly with consistent business details – it is confusing for potential customer if in one directory you have one address and phone number, and in another directory there is an outdated address or phone number. If you are a business in London, Herfordshire or the Home Counties, get in touch with Complete IT Solutions and we will be able to help and advise on your local SEO strategy.
Customer reviews are another vital online resource to help your business ranking. We can help manage your review to ensure they enhance your reputation and help boost sales. From strategies of how to encourage more customers to leave a review, to how to react to less than favourable reviews, we are here to help. A bad review doesn’t have to ruin a reputation – it’s how you react to it and resolve the situation that matters.
Complete IT solutions can run a local link building program to help improve your local ranking by increasing your domain authority in a particular geographical area. These techniques vary from adding your business to local business directories to writing post and reviews for other local businesses, to joining your local Chamber of Commerce.
When should you start Local SEO or Google Maps marketing? As soon as possible! Your competitors are most likely already working on these strategies and it is important to catch up with them and then persevere with the efforts to ensure you draw ahead of them.
If you have an additional budget and there is a lot of competition in your local area for the service you offer then we can also help your with targeted Pay Per Click advertising – search engine paid advertising that hones in on your target geographical area with specific services or many adverts that cover different areas and different services. These can be complex to set up effectively and get the most return on investment, so if you are considering paid advertising, please contact us for advice and to set up your campaign.